Red Nose Day, held annually on the last Friday in June, is the major fundraiser for SIDS and Kids. Funds raised through Red Nose Day activities assist us in providing our vital services and programs. About SIDS and Kids SIDS and Kids is dedicated to saving the lives of babies and children during pregnancy, birth, infancy and childhood and to supporting bereaved families. With nine offices throughout Australia and a National office in Melbourne, SIDS and Kids areas of focus include bereavement support, education, research, national awareness campaigning, advocacy and fundraising. Who benefits from our services? SIDS and Kids offer nation-wide free bereavement services to families who have experienced the death of a baby or child during pregnancy, birth, infancy and childhood regardless of the cause. Each year SIDS and Kids fields thousands of queries through a bereavement support line. Ongoing professional support for families is available 24 hours a day through counselling sessions, after hours counselling, home visits and a range of support groups and events. SIDS and Kids programs are offered free of charge to all family members and friends who need support. For as long as they need them, SIDS and Kids are there! Since 1990, education initiatives sunch as the SIDS and Kids Safe Sleeping Program have saved the lives of an estimated 5,900 Australian babies. Working with health care professionals, childcare organisations and online support networks, new parents have benefited from the SIDS and Kids Safe Sleeping recommendations. Further information can be found by visiting www.sidsandkids.org Why a Red Nose? In 1988, the Red Nose Day concept was adopted by SIDS and Kids organisations around Australia. This annual event captured the imagination of the Australia public and has since contributed a large portion of the funds raised by SIDS and Kids. With a 94 per cent recognition rate in Australia (Quantum research, 2008) the concept of donning a red nose for a day to be silly for a serious cause has expanded to involved celebrities, businesses, vehicles and buildings.. Where do Red Nose Day funds go? Proceeds from Red Nose Day assist SIDS and Kids in providing vital services and programs in your local community including: • Free ongoing bereavement support and crisis outreach to families and the community following the sudden and unexpected death of a baby, infant or child • 24 hours a day, 365 days a year! • Education to thousands of parents, carers and health professionals on how to reduce the risk of SIDS and fatal sleeping accidents through our world class, evidence based SIDS and Kids safe sleeping program • Research into the causes and prevention of sudden and unexpected death of babies during pregnancy, birth, infancy and childhood. What is SIDS and perinatal death? SIDS is the sudden and unexpected death of an infant under one year of age, with onset of the lethal episode apparently occurring during sleep, that remains unexplained after a thorough investigation including performance of a complete autopsy, and review of the circumstances and death and the clinical history. (Krous at al 2004) In 1988, when Red Nose Day first started, 479 Australian babies died from SIDS. With Red Nose Day income, SIDS and Kids organisations funded research and produced the SIDS and Kids Safe Sleeping health promotion campaign, leading to a drop to 71 SIDS deaths in 2007. A perinatal death is either a stillbirth or a neonatal death. Neonatal deaths are those deaths of babies within 28 days of birth. Stillbirth is defined as the delivery of a child after 20 weeks gestation/400 grams who did not breathe or show evidence of life such as a heart beat after delivery. SIDS and Kids Safe Sleeping Our current health promotion program, SIDS and Kids Safe Sleeping, is evidence based and provides families, infant carers and health professionals with information about how to reduce the risk of SIDS and fatal sleeping accidents and create a safe sleeping environment for babies. More information on this is available at www.sidsandkids.org. The SIDS and Kids Safe Sleeping program recommends: • Sleep baby on back from birth, not tummy or side. • Sleep baby with face and head uncovered and free from bedding, pillows and toys. • Avoid exposing baby to tobacco smoke before birth and after. • Provide a safe sleeping environment with safe furniture and bedding - no quilts, doonas, duvets, pillows in cot etc. • Sleep baby in their own safe sleeping environment next to the parents bed for the first six to twelve months of life. • Although it's a special moment cuddling your child, babies and children are still at risk when they're asleep on their tummy whilst resting on an adults chest, especially if the adult falls asleep in an unsafe sleeping environment (eg couch, sofa).Saturday, April 10, 2010
RED NOSE DAY
Red Nose Day - Friday 25th June 2010 
Red Nose Day, held annually on the last Friday in June, is the major fundraiser for SIDS and Kids. Funds raised through Red Nose Day activities assist us in providing our vital services and programs. About SIDS and Kids SIDS and Kids is dedicated to saving the lives of babies and children during pregnancy, birth, infancy and childhood and to supporting bereaved families. With nine offices throughout Australia and a National office in Melbourne, SIDS and Kids areas of focus include bereavement support, education, research, national awareness campaigning, advocacy and fundraising. Who benefits from our services? SIDS and Kids offer nation-wide free bereavement services to families who have experienced the death of a baby or child during pregnancy, birth, infancy and childhood regardless of the cause. Each year SIDS and Kids fields thousands of queries through a bereavement support line. Ongoing professional support for families is available 24 hours a day through counselling sessions, after hours counselling, home visits and a range of support groups and events. SIDS and Kids programs are offered free of charge to all family members and friends who need support. For as long as they need them, SIDS and Kids are there! Since 1990, education initiatives sunch as the SIDS and Kids Safe Sleeping Program have saved the lives of an estimated 5,900 Australian babies. Working with health care professionals, childcare organisations and online support networks, new parents have benefited from the SIDS and Kids Safe Sleeping recommendations. Further information can be found by visiting www.sidsandkids.org Why a Red Nose? In 1988, the Red Nose Day concept was adopted by SIDS and Kids organisations around Australia. This annual event captured the imagination of the Australia public and has since contributed a large portion of the funds raised by SIDS and Kids. With a 94 per cent recognition rate in Australia (Quantum research, 2008) the concept of donning a red nose for a day to be silly for a serious cause has expanded to involved celebrities, businesses, vehicles and buildings.. Where do Red Nose Day funds go? Proceeds from Red Nose Day assist SIDS and Kids in providing vital services and programs in your local community including: • Free ongoing bereavement support and crisis outreach to families and the community following the sudden and unexpected death of a baby, infant or child • 24 hours a day, 365 days a year! • Education to thousands of parents, carers and health professionals on how to reduce the risk of SIDS and fatal sleeping accidents through our world class, evidence based SIDS and Kids safe sleeping program • Research into the causes and prevention of sudden and unexpected death of babies during pregnancy, birth, infancy and childhood. What is SIDS and perinatal death? SIDS is the sudden and unexpected death of an infant under one year of age, with onset of the lethal episode apparently occurring during sleep, that remains unexplained after a thorough investigation including performance of a complete autopsy, and review of the circumstances and death and the clinical history. (Krous at al 2004) In 1988, when Red Nose Day first started, 479 Australian babies died from SIDS. With Red Nose Day income, SIDS and Kids organisations funded research and produced the SIDS and Kids Safe Sleeping health promotion campaign, leading to a drop to 71 SIDS deaths in 2007. A perinatal death is either a stillbirth or a neonatal death. Neonatal deaths are those deaths of babies within 28 days of birth. Stillbirth is defined as the delivery of a child after 20 weeks gestation/400 grams who did not breathe or show evidence of life such as a heart beat after delivery. SIDS and Kids Safe Sleeping Our current health promotion program, SIDS and Kids Safe Sleeping, is evidence based and provides families, infant carers and health professionals with information about how to reduce the risk of SIDS and fatal sleeping accidents and create a safe sleeping environment for babies. More information on this is available at www.sidsandkids.org. The SIDS and Kids Safe Sleeping program recommends: • Sleep baby on back from birth, not tummy or side. • Sleep baby with face and head uncovered and free from bedding, pillows and toys. • Avoid exposing baby to tobacco smoke before birth and after. • Provide a safe sleeping environment with safe furniture and bedding - no quilts, doonas, duvets, pillows in cot etc. • Sleep baby in their own safe sleeping environment next to the parents bed for the first six to twelve months of life. • Although it's a special moment cuddling your child, babies and children are still at risk when they're asleep on their tummy whilst resting on an adults chest, especially if the adult falls asleep in an unsafe sleeping environment (eg couch, sofa).
Red Nose Day, held annually on the last Friday in June, is the major fundraiser for SIDS and Kids. Funds raised through Red Nose Day activities assist us in providing our vital services and programs. About SIDS and Kids SIDS and Kids is dedicated to saving the lives of babies and children during pregnancy, birth, infancy and childhood and to supporting bereaved families. With nine offices throughout Australia and a National office in Melbourne, SIDS and Kids areas of focus include bereavement support, education, research, national awareness campaigning, advocacy and fundraising. Who benefits from our services? SIDS and Kids offer nation-wide free bereavement services to families who have experienced the death of a baby or child during pregnancy, birth, infancy and childhood regardless of the cause. Each year SIDS and Kids fields thousands of queries through a bereavement support line. Ongoing professional support for families is available 24 hours a day through counselling sessions, after hours counselling, home visits and a range of support groups and events. SIDS and Kids programs are offered free of charge to all family members and friends who need support. For as long as they need them, SIDS and Kids are there! Since 1990, education initiatives sunch as the SIDS and Kids Safe Sleeping Program have saved the lives of an estimated 5,900 Australian babies. Working with health care professionals, childcare organisations and online support networks, new parents have benefited from the SIDS and Kids Safe Sleeping recommendations. Further information can be found by visiting www.sidsandkids.org Why a Red Nose? In 1988, the Red Nose Day concept was adopted by SIDS and Kids organisations around Australia. This annual event captured the imagination of the Australia public and has since contributed a large portion of the funds raised by SIDS and Kids. With a 94 per cent recognition rate in Australia (Quantum research, 2008) the concept of donning a red nose for a day to be silly for a serious cause has expanded to involved celebrities, businesses, vehicles and buildings.. Where do Red Nose Day funds go? Proceeds from Red Nose Day assist SIDS and Kids in providing vital services and programs in your local community including: • Free ongoing bereavement support and crisis outreach to families and the community following the sudden and unexpected death of a baby, infant or child • 24 hours a day, 365 days a year! • Education to thousands of parents, carers and health professionals on how to reduce the risk of SIDS and fatal sleeping accidents through our world class, evidence based SIDS and Kids safe sleeping program • Research into the causes and prevention of sudden and unexpected death of babies during pregnancy, birth, infancy and childhood. What is SIDS and perinatal death? SIDS is the sudden and unexpected death of an infant under one year of age, with onset of the lethal episode apparently occurring during sleep, that remains unexplained after a thorough investigation including performance of a complete autopsy, and review of the circumstances and death and the clinical history. (Krous at al 2004) In 1988, when Red Nose Day first started, 479 Australian babies died from SIDS. With Red Nose Day income, SIDS and Kids organisations funded research and produced the SIDS and Kids Safe Sleeping health promotion campaign, leading to a drop to 71 SIDS deaths in 2007. A perinatal death is either a stillbirth or a neonatal death. Neonatal deaths are those deaths of babies within 28 days of birth. Stillbirth is defined as the delivery of a child after 20 weeks gestation/400 grams who did not breathe or show evidence of life such as a heart beat after delivery. SIDS and Kids Safe Sleeping Our current health promotion program, SIDS and Kids Safe Sleeping, is evidence based and provides families, infant carers and health professionals with information about how to reduce the risk of SIDS and fatal sleeping accidents and create a safe sleeping environment for babies. More information on this is available at www.sidsandkids.org. The SIDS and Kids Safe Sleeping program recommends: • Sleep baby on back from birth, not tummy or side. • Sleep baby with face and head uncovered and free from bedding, pillows and toys. • Avoid exposing baby to tobacco smoke before birth and after. • Provide a safe sleeping environment with safe furniture and bedding - no quilts, doonas, duvets, pillows in cot etc. • Sleep baby in their own safe sleeping environment next to the parents bed for the first six to twelve months of life. • Although it's a special moment cuddling your child, babies and children are still at risk when they're asleep on their tummy whilst resting on an adults chest, especially if the adult falls asleep in an unsafe sleeping environment (eg couch, sofa).
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